Procedural and Substantive Unconscionability Drive The Result
Arbitration clauses, automobile purchases and leases provide a ripe area for dispute. In 2012, I reported on a number of those disputes. See my posts of April 12, 2012 (Kolev v. Euromoters West/The Auto Gallery; opinion withdrawn by 9th Cir.), August 1, 2012 (Caron v. Mercedes-Benz Financial Services USA LLC), August 26, 2012 (Goodridge v. KOI Automotive), and October 16, 2012 (Sherf v. Rusnak/Westlake). In our next case, the purchaser sued after encountering problems with his used Dodge Avenger. Defendants, the finance corporation and dealership, appealed the denial of their petition to compel arbitration. Norton v. Ford of Santa Monica, et al., Case No. B237273 (2nd Dist. Div. 3 Dec. 28, 2012) (Kitching, J., author) (unpublished).
These consumer cases typically turn now on the issue of whether the arbitration clause is “unconscionable.” In Norton, the arbitration provision crashed.
Used cars for sale. Marion Post Wolcott, photographer. Dec. 1940. Library of Congress
The arbitration clause was procedurally unconscionable because it contained “elements of surprise.” Specifically, the arbitration clause was “inconspicuous” because it was located on the back side of a page, and did not have to be initialed. The dealer did not draw the buyer’s attention to the clause.
Substantive unconscionability resulted from the one-side nature of the arbitration provision – though it might appear superficially neutral on its face, it primarily benefited the dealer. Example: “A car buyer does not benefit from a provision allowing the dealership to seek a new arbitration of an award of more than $100,000 because the buyer, not the dealer, will be the party more likely to recover an award of that size. If the buyer obtains an award under the $100,000 threshold but believes it is too low, the buyer has no option to request a new arbitration unless the award is $0.” Additionally, the “arbitration provision requiring the party requesting a new arbitration to advance filing fees and arbitration costs is unconscionable because it allows a financially strong automobile dealership to request a new arbitration while discouraging or preventing a cash-strapped consumer from doing so.”
Thus, the Court of Appeal readily affirmed the trial court’s order denying the petition to arbitrate, based on procedural and substantive unconscionability.