“Browsewrap Agreement” Did Not Evidence That Plaintiffs Consented To Arbitrate, Plus It Was An Illusory Agreement That Could Be Changed At Any Time
Generally, we focus on California law, but the next case, arising from the United States District Court for the District of Nevada, is an important one for e-commerce. In Re Zappos.Com, Inc., Customer Data Security Breach Litigation, 3:cv-00325-RCJ-VPC MDL No. 2357 (filed 9/27/12).
This lawsuit arose from “a security breach of servers” belonging to Amazon.com, Inc., doing business as Zappos.com, and Zappos.com, Inc. (Zappos). Since Zappos is the largest online shoe store, we assume that quite a few people may have been affected.
Zappos moved to compel arbitration based on an arbitration provision in what the court characterized as a “browsewrap agreement.” A browsewrap agreement is one whereby a website owner seeks to bind users to terms and conditions “by posting the terms somewhere on the website, usually accessible through a hyperlink located somewhere on the website.” In contrast, “a ‘clickwrap’ agreement requires users to expressly manifest assent to the terms by, for example, clicking an ‘I accept’ button.”
The court concluded that, “[w]ithout direct evidence that Plaintiffs click on the Terms of Use, we cannot conclude that Plaintiffs ever viewed, let alone manifested assent to, the Terms of Use.” (If only Zappos had used a “clickwrap” contract . . . )
There was a second problem with the arbitration agreement: the Terms of Use, including the Arbitration Clause, could be changed at any time, without notice to the customer. “We join those other federal courts,” wrote Chief Judge Robert C. Jones, “that find such arbitration agreements illusory and therefore unenforceable.” This reenforces another theme of ours: companies that want enforceable arbitration provisions should strive to make them fair (or at least, not illusory or unconscionable).
Blog Bonus: “Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada. In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, Zappos has grown to be the largest online shoe store.” Wikipedia (footnotes omitted).